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« 3D Visualization Helps Design, Move and Install World’s Largest Pre-Assembled Rail Truss Bridge | Main | Charge Your Devices Around the Campfire? »

02/26/2013

Comments

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Patriiick

Nice logo!

Julosheels

The first pic looks like a giant cigarette....

Nice logo though

WTV3D

Nice logo!
Simple fresh and modern.

Melissa

It's Adobe's half finished A plus Google Drive's logo and a boring font.

Sorry guys, not a fan :(

RenderMan

I actually like the new branding... They (Autodesk) have gone through the most of the color palette already, seeing Blue + Green was only a matter of time.

But... Doesn't Autodesk have a competitor with those same colors?

... Just saying.

uno

Can I buy autocad program ver. 2000 or 2002 from a registered owner and register the program in my name?

Thanks,

UNO

Lyle

Do a google search for "logos with folds" this is not an original idea...

Sandor

Overall it seems to me that Autodesk is going back to the original 80's "caliper + company name" concept, even the graphics and type has a lot of similarity. (unconscious nostalgia ...?)

The type is not designed for web. It has more of a early 20th century, bauhaus feeling. Adobe' Clean or Microsoft's Segoe (or even the recent Source Sans Pro from Google) could be good web-font examples. All render good in a browser, but this one is not.

The logomark seems like the result of a 15 minutes Photoshop tutorial, and has nothing to do with the web, cloud or mobile. Anyone tried to re-create it with CSS3 ? Hardly.

Blue/green colors are banal. Verbally you can explain in the brand manual (openness, nature, sustainability), but how those colors will work with alert boxes, or cancel buttons? Not very web fiendly.

Besides, you don't change logos every 4-5 years. If you have to, you leave it to professionals. In house projects are always poor political compromises. What can you do, when Carl Bass likes it ? Organisational authority always kills professional authority. Only independent professionals has a chance.

Finally, don't listen to "nice logo ..." remarks. Polite, but irrelevant.
Sorry. (Maybe in the next 4-5 years cycle.)

Carlos Galeano

Beautiful colors!! Blue and Green, like Bentley Systems!! ;)

Sandor

Yes, another web company ... 90' design, but at least no redesign in the last 10-15 years.

Sandor

BTW, any plans for a responsive autodesk.com?
Logo re-design is easy, being web friendly takes more time.

RenderMan

I sure hope that Autodesk spends this sort of time, and resources overhauling that *enhanced* online [not-much-]help system

Matthew Fisher

What a dumb logo Autodesk…

It reminds me of GAP trying to roll out a new logo a few years ago and they went with Gap (Helvetica)

http://www.guardian.co.uk/media/2010/oct/12/gap-logo-redesign

http://money.cnn.com/2010/10/08/news/companies/gap_logo/index.htm

http://idsgn.org/posts/gap-turns-to-crowdsourcing/

In the Fold

Thanks for the responses. The new “A” is inspired by origami, a convergence of art & science, and speaks to the breadth of our products.

Stay tuned: you will learn more soon about what’s behind this new look.

Isa Zaytun

It is better to correct mistakes let! shape than me! and speed up the window...

Daniel

Ciekawe trójwymiarowe logo. Łatwe do zapamiętania.

NoxFromAteam

New LOGO !!

Harold

The change is noticeable. Too reasoning is not necessary to achieve a positive reaction in people, it's also ok to be intuitive.

PDF signature

Great post, probably one of the most well-written explanations of such an obscure topic. Thank you for cutting through and not making me have to spell this out through the code to figure all this out.

Hassan

Excellant branding. Innovative and dynamic. I love Autodisk anyway.. every-way.

Private operating foundation

great post thanks for sharing good information i like this blog.

ulebule

I think the new Revit Logo sucks...the A is not really bad but the R is not OK for me...just my 2 cents...Origami or not...we are shooting for paperless workflow so origami should not be on the table...:)

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